Katla Kjartansdóttir and Kristinn Schram contextualize the puffin works in a book titled ‘ Mobility and Transnational Iceland: Current Transformations and Global Entanglements’ available here for pdf downlaod.
''The puffin has also played a key role in several works by contemporary Icelandic visual artists Hulda Rós Guðnadóttir. In her work 'Don´t Feed them after Midnight (2006), a mixed media installation, performance and design, Guðnadóttir deals critically with the image of the Icelandic artists as a weird, elf-like figure akin to the vulnerable puffin. As stated in the short introductory text on her website, this work is ''a game of reappropriation (sic), of taking control over the creation of meaning of the symbols representing one´s own identity'' (Guðnadóttir 2006). The puffin is also a central figure in her work 'Material Puffin' (2014) in which he plays with human/animal relations, national imagery, and gender roles. In this work, the artist appears wearing a festive pink gown and a large puffin mask in the harbour area in Reykjavík. As can be seen on one of the stills from the work, shown below, she holds a gas pump in her hand and seems to be spraying gold and glitter into the ocean. In her multi-layered visual narration, the artist gives the masculine harbour area a feminine touch an evokes challenging questions in relation to tourism and urban development, sustainability, ecological awareness, and future visions. In yet another recent work, entitled 'All is Full of Love' (2019), Guðnadóttir again engages with the puffin as a mass-produced tourist souvenir and material emblem of contemporary Icelandic cultural identity. In this work, the artist critically explores questions relating to the commodification of ethnic identity (Comoroff and Comoroff 2009) that are linked to the massive growth of tourism in Iceland and the role of the artist (as a puffin) within ongoing social and cultural developments. Again, dressed in pink, she playfuly positions, and literally masks herself as a puffin, with a large puffin mask on her head, inviting the viewer to participate in discussions of current socio-economic issues in the country, complex human/animal relations, and their local/global interplay. In Guðnadóttir´s works, the puffin evokes questions of how overexploitation can lead to the exhaustion or even complete extinction of natural resources. Along with the snowy owl and the European turtledove, the Atlantic puffin has recently been placed on the BirdLife International list of birds in danger of extinction (BirdLife International 2018). Although the puffin is indeed cute and cuddly, it can also be described as a non-human reminder of the fragile ecosystem of the Arctic, ecological anxieties, and the gloomy ecological prospects for our post-human/post/anthropocentric times, which include climate change, habitat-loss and/or bird extinction.''